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Understanding "Model Collapse": Assessing the Rumours of AI's Looming Crisis

Explore "model collapse" and its impact on generative AI. Is it a real threat or just hype? Read our latest insights.

In recent times, the notion of "model collapse"has incited fervent discussions among AI enthusiasts and sceptics alike, with some predicting an impending downfall for generative AI. But what does"model collapse" mean, and how plausible are these dooms day forecasts?

What is Model Collapse?

Artificial intelligence has revolutionised everything from customer service to content creation, giving us tools like Chat GPT and Google Gemini that can generate human-like text or images with remarkable accuracy.However, a growing problem on the horizon could potentially undermine all of AI’s achievements—a phenomenon known as "model collapse."

Discussed initially in 2023 and gaining traction more recently, "model collapse" describes a potential scenario where AI systems degrade over time, becoming increasingly less effective. This happens when AI models are trained using data that includes content generated by earlier versions of themselves. Over time, this recursive process causes the models to drift further away from the original data distribution, losing the ability to accurately represent the world as it really is. Instead of improving,the AI starts to make mistakes that compound over generations, leading to outputs that are increasingly distorted and unreliable. It's like making a copy of a copy of a copy—each version loses a bit of the original detail, and the end result is a blurry, less accurate representation of the world.

The Data Dependency Dilemma

Modern AI systems thrive on machine learning, which relies heavily on vast amounts of high-quality data to develop and refine their capabilities. Tech giants like OpenAI, Google, Meta, X, and Amazon continually harvest terabytes of data from the internet to feed their models. Initially,this data was generated by humans, reflecting the diversity and complexity of human language, behaviour, and culture. However, since the advent of powerful generative AI systems in 2022, a new challenge has emerged: the proliferation of AI-generated content. Researchers soon questioned whether AI models could be trained primarily on AI-created data, given its abundance and cost-effectiveness compared to human-generated data (and the potential to avoid copyright issues and data licensing obligations). While appealing, this approach quickly revealed a critical flaw.

The Problems with AI-Generated Training Data

Without the infusion of high-quality human data, AI systems trained predominantly on AI-generated data tend to regress in performance with each new generation—a process akin to digital inbreeding. This regressive learning, known as "regurgitative training," leads to a diminishing quality and diversity in the AI's output. In essence, the AI becomes less helpful, accurate, and varied over time. Several factors contribute to this phenomenon:

  1. Overfitting:     Models become too specialised to the initial training data, reducing their ability to generalise to new, unseen data.
  2. Data Drift: The constantly evolving real-world data means models trained on outdated data lose relevance and accuracy.
  3. Synthetic Data Overuse: Relying heavily on AI-generated data creates a feedback loop where the quality of new models deteriorates progressively.
  4. Encoder Drift: The mechanisms used by models to interpret data can lose efficacy as linguistic patterns shift over time.

The Importance and Challenges of Human Data

One primary solution to preventing model collapse is ensuring that AI continues to be trained on high-quality, human-generated data.However, as AI becomes more prevalent, the content we encounter online is increasingly being generated by machines rather than humans. This creates a paradox: AI needs human data to function effectively, but the internet is becoming flooded with AI-generated content. This situation makes it difficult to distinguish between human-generated and AI-generated content, complicating the task of curating pure human data for training future models. As more AI-generated content mimics human output convincingly, the risk of model collapse increases because the training data becomes contaminated with AI’s own projections, leading to a feedback loop of decreasing quality.

Moreover, using human data isn’t as simple as scraping content from the web. There are significant ethical and legal challenges involved. Who owns the data? Do individuals have rights over the content they create, and can they object to its use in training AI? These pressing questions need to be addressed as we navigate the future of AI development. The balance between leveraging human data and respecting individual rights is delicate, and failing to manage this balance could lead to significant legal and reputational risks for companies.

Avoiding Collapse

Tech companies invest heavily in filtering and refining their training datasets, sometimes discarding up to 90% of initial data. As AI-generated content becomes harder to distinguish from human-created material,this filtering process becomes increasingly challenging and expensive. However,human data remains irreplaceable. It embodies the "intelligence" in AI, providing the nuanced and diverse insights necessary for advanced machine learning. To mitigate the risks of model collapse, continuous training with fresh, high-quality, and diverse datasets is crucial. Monitoring system performance, diversifying data sources, and maintaining a balanced use of real and synthetic data are essential strategies.

Are We Headed for a Catastrophe?

While concerns about catastrophic model collapse exist, they might be overstated. Research predominantly focuses on scenarios where synthetic data fully supplants human data—an unlikely outcome. In practice, AI and human data will likely co-evolve, reducing the risk of complete collapse.Moreover, the future AI landscape is expected to be populated by a variety of generative AI platforms, enhancing robustness against a singular, monolithic collapse. Encouraging competition and funding public interest technology development are vital steps regulators can take to foster a healthy AI ecosystem.

The Broader Implications

Beyond the technical challenges, an overabundance of AI-generated content poses risks to the digital public sphere. Reduced person-to-person interactions, as observed on platforms like Stack Overflow following the release of ChatGPT, and the proliferation of low-quality AI-generated content can degrade the quality of online human interactions.

Preventing AI from Spiralling into Irrelevance

So, what can be done to prevent model collapse and ensure that AI continues to be a powerful and reliable tool? The key lies in how we train our models.

First, it’s crucial to maintain access to high-quality,human-generated data. As tempting as it may be to rely on AI-generated content—after all, it’s cheaper and easier to obtain—we must resist the urge to cut corners. Ensuring that AI models continue to learn from diverse, authentic human experiences is essential to preserving their accuracy and relevance.However, this must be balanced with respect for the rights of individuals whose data is being used. Clear guidelines and ethical standards need to be established to navigate this complex terrain.

Second, the AI community needs greater transparency and collaboration. By sharing data sources, training methodologies, and the origins of content, AI developers can help prevent the inadvertent recycling of AI-generated data. This will require coordination and cooperation across industries, but it’s a necessary step if we want to maintain the integrity of our AI systems.

Finally, businesses and AI developers should consider integrating periodic "resets" into the training process. By regularly reintroducing models to fresh, human-generated data, we can help counteract the gradual drift that leads to model collapse. This approach won’t completely eliminate the risk, but it can slow down the process and keep AI models on track for longer.

What Lies Ahead?

AI has the potential to transform our world in ways we can barely imagine, but it’s not without its challenges. Model collapse is a stark reminder that, as powerful as these technologies are, they are still dependent on the quality of the data they’re trained on. As we continue to integrate AI into every aspect of our lives, we must be vigilant about how we train and maintain these systems. By prioritising high-quality data, fostering transparency, and being proactive in our approach, we can prevent AI from spiralling into irrelevance and ensure that it remains a valuable tool for the future. Model collapse is a challenge, but it’s one that we can overcome with the right strategies and a commitment to keeping AI grounded in reality.

 

 

 

Sources:

Why AI Models are Collapsing and What it Means for the Future of Technology - Bernard Marr, Forbes Magazine 19/8/2024

What is ‘Model Collapse’? An Expert Explains the Rumours About an Impending AI Doom – Aaron J Snoswell, ABC.net.au

 

 

 

Gus McLennan

Managing Director - Data & AI

Gus has over 20 years of experience working within the IT industry, primarily in strategy, business engagement and project delivery. In 2018, Gus founded propella.ai after identifying that the property industry was under-served in data-driven, evidence-based insights and advice