Scoring Retail Amenity for your Office Building

Analysis of Human Movement Data has revealed that workers typically only walk within 7-minutes of their office building for their day-to-day needs.  We have derived catchment areas for each office building within propella.office based on a 7 minute walk (in any direction), shown below in blue.

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The density and diversity of retail businesses for Melbourne office buildings is then analysed and ranked out of 10 for their level of Retail Amenity.

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While an overall retail score out of 10 is derived, users can also deep dive into the retail sub-categories:

•food & beverage

•health & wellness

•convenience

•service; and

•general retail

You can see these measured in the below graph.

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With interactive 3D mapping technology, Retail Analytics is a tool that can inform and support your retail, office leasing, marketing, asset repositioning and development strategies. Contact us to learn more!

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