Hospitality
Delivering unique insights that empower hotel owners, property managers, marketing strategists, event planners, and other hospitality professionals
Enhance guest experiences, optimise occupancy rates, and drive successful property outcomes by leveraging advanced data analytics. Propella.ai helps these experts craft targeted marketing strategies and informed leasing decisions
A+ Data Portal
Partnering with Asahi Ventures & Innovation and Right Angle to deliver hospitality insights
A+ is a collaboration between urban innovation company Right Angle (Rooftop Cinema, Golden Age Cinema & Bar, Lorne Theatre) and the Asahi Ventures & Innovation teams, that brings together Australia’s leading hospitality veterans, consultants, data analysts and journalists to help grow the industry.
Propella.ai was engaged by A+ to develop a Data Portal that delivers customer and trade area insights for venue hospitality operators, leveraging our geo-spatial platform. A+ incorporates our data into bespoke venue reports that are used to improve the performance of current venues or plan new ventures.
Individual Venue Insights Analysis Reports were produced that could illustrate in detail three main categories of analysis: Neighbourhood, Audience and Performance.
Neighbourhood was a deep dive into the local place dynamics that identifies nearby competition.
Audience compared psychographic and demographic data to understand who the target customers were and what they value.
Performance examines how the venue was or wasn’t improving on key metrics such as dwell time and repeat visitation.
A + saw this customer insights offering as a differentiator for their key customers, helping inform areas like marketing campaigns, activations, and events, as well as site upgrade decisions.
Insights such as seasonal dwell time data showing an underperforming outdoor dining area, resulted in a major overhaul of a venue’s courtyard space to make it weatherproof and destination-worthy, ensuring year-round visitation
A+ is a collaboration between urban innovation company Right Angle (Rooftop Cinema, Golden Age Cinema & Bar, Lorne Theatre) and the Asahi Ventures & Innovation teams, that brings together Australia’s leading hospitality veterans, consultants, data analysts and journalists to help grow the industry.A+ partners with Propella to provide tailored, bespoke content full of actionable outcomes for their venues
